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Budidaya Tanaman Energy Corps Sebagai Langkah Creating Shared Value PT.Indocement Tunggal Prakarsa (Pendekatan Etis fialam kegiatan CSR oleh PT.Indocement Tunggal Prakrsa Tbk di Palimanan dan Citeureup Jawa Barat)

Budidaya Tanaman Energy Corps Sebagai Langkah Creating Shared Value PT.Indocement Tunggal Prakarsa (Pendekatan Etis fialam kegiatan CSR oleh PT.Indocement Tunggal Prakrsa Tbk di Palimanan dan Citeureup Jawa Barat)
Feliza Zubair
Universitas Padjadjaran, Jurnal Komunikasi Acta Diurna Vol. 10 No. 1 April 2014 ISSN 1412 6443
Bahasa Indonesia, Bahasa Inggris
Universitas Padjadjaran, Jurnal Komunikasi Acta Diurna Vol. 10 No. 1 April 2014 ISSN 1412 6443
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This study aims to determine the background PTIndocement Tunggal Prakasa Tbk ethical approach cultivation(creating shared value concept) through reclamation distance ( Energy Crops) on land mines dug, knowing the meaning of employers towards the implementation of CSR by PT.Indocement Tunggal Prakasa Tbk in palimanan Cirebon, knowing and erstanding of the ethical approach to community revitalization and land reclamation in mining excavation in Coventry Palimanan Cirebon. The research applies qualitative research approach, utilizing paradigm of constructivism, and the type of study are Case Study. The research subject is the CSR department and community of PTIndocement Tunggal Prakasa Tbk in Palimanan Cirebon.Subjects are purposively selected. The collection of data obtained through in-depth interviews , direct observation, and document analysts). The programs are implemented in the development of the Energy Crops is to revitalize and on marginal land and reclamation of mined land with Jatropha Curcas, Pecan Sunan, Nyampung, King Grass, Sorghum, which can be processed into a variety of plants biofluel and ” hard ” like a tree teak , trees Gear can restore soil nutrients ( fertilize ). Another effort is to perform a variety of innovations in order to maximize the use of alternative energy, especially as a replacement for environmentally friendly batubara.Biofluel will be able to mitigate some of the harmful effects of mining operations such as reduced pollution, emisis and other impacts. With this program can be educated people expected to participate maintaining a sustainable environment .

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