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Theme Of Imperative Clause In Political Advertising Slogan

Theme Of Imperative Clause In Political Advertising Slogan
Heri Kuswoyo, Eva Tuckyta Sari Sujatna, Elvi Citraresmana.
Universitas Padjadjaran, Research Journal of English Language and Literature (RJELAL), Vol.1.Issue.4.;2013, ISSN: 2321–3108, A Peer Reviewed International Journal - https://www.rjelal.com
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Universitas Padjadjaran, Research Journal of English Language and Literature (RJELAL), Vol.1.Issue.4.;2013, ISSN: 2321–3108, A Peer Reviewed International Journal - https://www.rjelal.com
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This study explores the theme in imperative clause of some political advertising slogans. The writer tries to find out the Theme choices, the kind of theme and the meaning of slogan based on context of situation (Field, Tenor and Mood of discourse). To answer these problem formulations, the present writer employed descriptive method and adopted Systemic Functional Grammar approach. Further the data that analyzed appeared in Corpus of Contemporary American English (COCA) and TIME MAGAZINE CORPUS. Further, the data were taken from different resources such as Time Megazine, PBS_NewsHour, and ABC_ThisWeek Newspaper. The results of the study reveal that kind of unmarked theme, subject filler and verbal process as theme found. The writer also shows the meaning of slogan based on context of situation clearly.

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