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Metaphors in Jawa Barat tourism destinations promotion texts

Metaphors in Jawa Barat tourism destinations promotion texts
Eva Tuckyta Sari Sujatna, Heriyanto, Kasno Pamungkas
Universitas Padjadjaran, International Journal of Humanities and Social Sciences Vol. 5 No. 1, pp. 15-23, ©IJHSS, p-ISSN: 1694-2620, e-ISSN: 1694-2639, https://aajhss.org/index.php/ijhss
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Universitas Padjadjaran, International Journal of Humanities and Social Sciences Vol. 5 No. 1, pp. 15-23, ©IJHSS, p-ISSN: 1694-2620, e-ISSN: 1694-2639, https://aajhss.org/index.php/ijhss
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Many researchers do study on metaphors, but it is very limited research of the metaphors in tourism destination promotion, especially Jawa Barat tourism destination promotion. This study tries to figure out the types of metaphors found in tourism destination promotion texts. The method applied on this study is a descriptive method. The data are taken from Jawa Barat tourism destinations promotion texts in printing and nonprinting media. The classification of the data refers to Newmark?s metaphor classification. Results show that dead metaphor is the dominant metaphor found in data. The dead metaphor (36%) followed by metaphorical neologism or metaphorical neologism (29%), cliché (21%), and stock or standard metaphor (14%) as the last or least used in the Jawa Barat tourism destinations promotion texts.

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