Abstrak 
Figures of Speech in West Java Tourism Promotion
Figures of Speech in West Java Tourism Promotion
Eva Tuckyta Sari, Heriyanto, Kasno Pamungkas
Universitas Padjadjaran, Unpad Press, Linguistic scientific meeting international conference ISBN: 978-62-0810-29-4 2015
Bahasa Inggris
Universitas Padjadjaran, Unpad Press, Linguistic scientific meeting international conference ISBN: 978-62-0810-29-4 2015
Figures of Speech, metaphor, personification, simile, tourism promotion
Eva Tuckyta Sari, Heriyanto, Kasno Pamungkas
Universitas Padjadjaran, Unpad Press, Linguistic scientific meeting international conference ISBN: 978-62-0810-29-4 2015
Bahasa Inggris
Universitas Padjadjaran, Unpad Press, Linguistic scientific meeting international conference ISBN: 978-62-0810-29-4 2015
Figures of Speech, metaphor, personification, simile, tourism promotion
This research is entitled “Figures of Speech in West Java Tourism Promotion”. It aims to describe the characteristics of tourism language in the various forms of tourism promotion of West Java, particularly the Sundanese cultural tourism, the figures of speech appearing in various texts of Sundanese cultural tourism promotion, and the link between the figures of speech in promotional text with the promoted tourism destinations in an attempt to optimize the utilization of tourism language. The results of this research show that the figures of speech employed in West Java tourism promotion are personification is 70% as the highest number, metaphor is 20%, and simile is 10% as the lowest number.
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