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Design Thinking Approach in Agroindustrial-Based Social Enterprise Development

Design Thinking Approach in Agroindustrial-Based Social Enterprise Development
Dwi Purnomo, Diana Sari, Anas Bunyamin, Wahyu Gunawan, Santi Susanti
Universitas Padjadjaran, Pertanika Journal Social Sciences & Humanities VOL. 26 (T) MAR. 2018: 255 - 262 (2018)ISSN 0128-7702 (Print); ISSN 2231-8534 (Online). Penerbit Universiti Putra Malaysia Press, Journal homepage: http://www.pertanika.upm.edu.my/
Bahasa Inggris
Universitas Padjadjaran, Pertanika Journal Social Sciences & Humanities VOL. 26 (T) MAR. 2018: 255 - 262 (2018)ISSN 0128-7702 (Print); ISSN 2231-8534 (Online). Penerbit Universiti Putra Malaysia Press, Journal homepage: http://www.pertanika.upm.edu.my/
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Relating agro-industry, business development and community empowerment has been a major challenge in fostering the impact on local people’s wealth. Various obstacles are caused since some of theoretical methodologies are difficult to apply in the real conditions. Social business-based empowerment in this article will discuss the Agro-industrial-based social business development in areas in West-Java Indonesia using Design Thinking approach. This methodology allows various hidden patterns to be identified. This action research was carried out in two years and produced a new way to obtain a human centered design mechanism in empowering people. This increased awareness among stakeholders and contributed greater sustainability in communities.

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