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THE INFLUENCE OF RELIGIOSITY AND CORPORATE REPUTATION ON CONSUMER LOYALTY (SURVEY ON CONSUMERS OF AN ISLAMIC BANK IN BANDUNG)

THE INFLUENCE OF RELIGIOSITY AND CORPORATE REPUTATION ON CONSUMER LOYALTY (SURVEY ON CONSUMERS OF AN ISLAMIC BANK IN BANDUNG)
MUHAMMAD RADIAN SURIAATMAJA
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Indonesia is a country with the largest Muslim population in the world. Surprisingly
in Indonesia the market share of Islamic banking is very small compared to the
market share of conventional banks. This research aims to investigate the
phenomenon of the influence of Religiosity and Corporate Reputation on Consumer
Loyalty. The selection of this phenomenon is due to Religiosity is the strongest
factor that influences Muslims to use Bank Islam products. In addition, reputation
is also very important for Islamic Bank in competing in business competition. This
research use Structural Equation Modeling method with using LISREL software.
This research was conducted on consumers of Bank Syariah Mandiri in Bandung
with 218 respondents. The results of this study show that Religiosity and Corporate
Reputation have a significant positive influence on Consumer Loyalty