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Perumusan Strategi Pengelolaan Pasar Tradisional di Kabupaten Sumedang (Formulation of Strategy of Traditional Market Management in District Sumedang)

Perumusan Strategi Pengelolaan Pasar Tradisional di Kabupaten Sumedang (Formulation of Strategy of Traditional Market Management in District Sumedang)
Arip Rahman Sudrajat, Asep Sumaryana, Rd. Ahmad Buchari, Tahjan
Universitas Padjadjaran, JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) Volume 6 No. 1: 53-67 Juni 2018, ISSN 2549-1660 (Print), ISSN 2550-1305 (Online), Available online http://ojs.uma.ac.id/index.php/jppuma
Bahasa Indonesia, Bahasa Inggris
Universitas Padjadjaran, JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) Volume 6 No. 1: 53-67 Juni 2018, ISSN 2549-1660 (Print), ISSN 2550-1305 (Online), Available online http://ojs.uma.ac.id/index.php/jppuma
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This research is about the formulation of strategy in managing Traditional Market in Sumedang Regency. The problems in the formulation of the strategy still not fully follow the factual condition and condition, the low knowledge of the traders on the products and marketing strategies and revitalization of traditional markets until now has not been able to provide competitiveness to the modern market. In discussing the formulation of Traditional Market management strategy in Sumedang Regency try to use stages in strategic management which refers to one element of the four basic elements of strategic management according to Hunger and Wheelen (2003: 4), that strategic management includes environmental observation, strategy formulation, strategy, and evaluation and control. The method used in this research is using qualitative approach. The result of the research shows that the formulation of Strategy of Traditional Market Strategy in Sumedang Regency is not yet in accordance with the element in the strategic management as a whole, where in formulating and setting the strategy, the leaders do not have proper analysis about the strength and weakness possessed by Sumedang Regency Government especially the Disperindag of Sumedang Regency itself, and has not yet empowered the advantages of Sumedang District Government that is associated with environmental challenges, and has not been fully designed to ensure that the main objective of Traditional Market management in Sumedang Regency can be achieved.

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