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Experiential Value of Bandung Food Tourism

Experiential Value of Bandung Food Tourism
Arianis Chan, Pratami Wulan Tresna, Dadan Suryadipura
Universitas Padjadjaran, Review of Integrative Business and Economics Research, Vol. 6, Supplementary Issue 1 2017, http://buscompress.com/uploads/3/4/9/8/34980536/riber_6-s1_sp_b17-181_184-190.pdf
Bahasa Inggris
Universitas Padjadjaran, Review of Integrative Business and Economics Research, Vol. 6, Supplementary Issue 1 2017, http://buscompress.com/uploads/3/4/9/8/34980536/riber_6-s1_sp_b17-181_184-190.pdf
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The food industry is an industry that continues to grow along with the development of the world’s population. Even so research on food travel is still limited. Bandung is one of the creative city in Indonesia which has a tourist attraction which is quite high especially in the food industry. The great variation in the culinary Bandung, which is the main attraction for tourists both domestic and foreign. The method used is kuantiatif approach. Data were collected through questionnaires, observations and interviews. Data obtained from the tourists who’ve been to Bandung from various ages. This study aims to investigate the importance of food tourism for branding a place such as a specific city or region. A description of the branding spot has an influence on the food tourism. Based on this research, it was found that behavioral intention is the highest dimension. It is quite groundless because many of the tourist who wants to go back to Bandung and should definitely enjoy the specialties of Bandung. The implications for this study is expected governmental contribution for policies that support food tourism in Bandung making food tourism sector can be proud of and stimulate the economy in general people in Bandung

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