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External Factors Affecting Investment Interest on Students (Comparison Study on Accounting and Management Students of Universitas Padjadjaran)

External Factors Affecting Investment Interest on Students (Comparison Study on Accounting and Management Students of Universitas Padjadjaran)
SYARAFINA KHALISHA GHAISANI RAHIM
Unpad
Inggris
Unpad
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This study aims to determine the external factors affecting investment interest on students of Universitas Padjadjaran. The external factors are investment tutor class and campaign program. All of the variables in this research are measured using the result of questionnaire’s responses in which the questions are derived from prior researches and author’s analysis.

The samples are undergraduate accounting and management students in Universitas Padjadjaran. For representative purpose, Total sampling is used. There are 308 students from accounting and management who are suitable with criteria, all of them will be asked to fill the questionnaire. Multiple regression is conducted for data processing.

The result of this research reveal that investment tutor class and campaign program positively affect student’s investment interest, both partially and simultaneously. Those result both applied to accounting and management
students. Therefore, there is no major differences between those two department.