Abstrak 
Pengaruh Promosi Penjualan Terhadap Impulse Buying Pada Hypermarket Di Kota Bandung
Ria Arifianti
Unpad
Indonesia
Unpad
impulse buying, Sales Promotion
This research is conducted to analyze the influence of sales promotion on impulse buying at Hypermarket Bandung. The Goal of this research is also to know the sales promotion that influence the impulse buying , supporting factors and how the problems take place.
The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Hypermarket Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical.
The analysis confirms that there are influences on sales promotion, impulse buying at Hypermarket Bandung. That is, if sales promotion is carefully done, it will increase the impulse buying.