Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Organizational Communication Development Through Communication Media And Information Dissemination In Developing Athlete’S Potential In West Java

Research entitled “Organizational Communication Development Through Communication Media And Information Dissemination In Developing Athlete’s Potential In West Java” is a descriptive study on the development of information communication media technology in developing process of organization to improve the achievement of diffable athletes in West Java. It is hoped that this research will become one of the organizational communication model for institution associated with accomplished diffable athletes. Furthermore, the academic purpose of this research is to develop a scientific reference based on the result of the research, concerning diffable. It is also has a purpose to applied relevant theories into practice and develop them to solve the problem in public, government, and policy related institution. The approach of this research is qualitative with the use of explorative case study method in single keys case intrinsic characteristic. The goals of this research are to pinpoint the development process of organization communication through communication media and information dissemination to improve athletes’ potential in West Java; the development process by the organization in order to improve the diffable athletes achievement; and to discover the development pattern of diffable athletes to attain a higher achievement.