Abstrak 
Figures Of Speech In West Java Tourism Promotion
Figures Of Speech In West Java Tourism Promotion
Eva Tuckyta Sari, Heriyanto, Kasno Pamungkas
Universitas Padjadjaran, Linguistics Scientific Meeting International Conference Proceedings International Conference, The Contents of LSM International Seminar, Post Graduate Program Padjadjaran University 2015 , Unpad Press, ISBN 978-602-0810-29-4
Bahasa Inggris
Universitas Padjadjaran, Linguistics Scientific Meeting International Conference Proceedings International Conference, The Contents of LSM International Seminar, Post Graduate Program Padjadjaran University 2015 , Unpad Press, ISBN 978-602-0810-29-4
Figures of Speech, metaphor, personification, simile, tourism promotion
Eva Tuckyta Sari, Heriyanto, Kasno Pamungkas
Universitas Padjadjaran, Linguistics Scientific Meeting International Conference Proceedings International Conference, The Contents of LSM International Seminar, Post Graduate Program Padjadjaran University 2015 , Unpad Press, ISBN 978-602-0810-29-4
Bahasa Inggris
Universitas Padjadjaran, Linguistics Scientific Meeting International Conference Proceedings International Conference, The Contents of LSM International Seminar, Post Graduate Program Padjadjaran University 2015 , Unpad Press, ISBN 978-602-0810-29-4
Figures of Speech, metaphor, personification, simile, tourism promotion
This research is entitled “Figures of Speech in West Java Tourism Promotion”. It aims to describe the characteristics of tourism language in the various forms of tourism promotion of West Java, particularly the Sundanese cultural tourism, the figures of speech appearing in various texts of Sundanese cultural tourism promotion, and the link between the figures of speech in promotional text with the promoted tourism destinations in an attempt to optimize the utilization of tourism language. The results of this research show that the figures of speech employed in West Java tourism promotion are personification is 70% as the highest number, metaphor is 20%, and simile is 10% as the lowest number.
Download: .Full Papers