Pustaka Ilmiah Universitas Padjadjaran

Abstrak

The Visual Culture in General Election: A Study on the Implication of Political Policies to the Visualization of Political Parties in Indonesia

A symbol for a political party does not show only a sign of existence but also an identity and way to connect ideology level to reality level. The General Election which is the first gate to take the power makes a symbol become an important requirement for a political party to participate in the election. The important role that a symbol plays for a political party, especially as an instrument to reach or take over the authority makes the visualization of a political party’s symbol inseparable from the surrounded political system. Those condition and reality are re..lected through the visualization of political parties’ symbols participating in the General Elections since 1955 until 2004. How political policies in..luence the visualization of political parties’ symbols and how political parties respond the space of visual politics are principal questions in this paper. Finally, to get comprehensive answers to those questions, the paper employs the method of history as the research method.