Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Hypermarket Layout Analysis In Hypermarket Bandung

This encourages the development of modern retail business competition is very tight. This condition occurs because of the tendency of modern retail as a means of relaxation that is needed by the people of the city, because it is easily accessible without sacrificing a lot of time. Therefore hypermarket trying to develop one strategy is the strategy layout.

Layout strategies undertaken to generate profits , and to provide comfort for visitors. Although in reality it is not so run smoothly . It is seen from customers complaining about the layout done by the company . They sometimes have to rotate or back and forth looking for the desired item , so it takes a long time to get the desired goods . They complained boards or information about the desired item placement is too high or there is no other clues.

The approach taken in this study is a qualitative approach , the research done inductively to obtain data that is comprehensive or holistic and deep. The research method is descriptive method . Observation techniques used in data collection and in-depth interviews. Interviews were conducted to hypermarket managers and consumers / customers.

Mennujukkan research results that use this type of layout Hypermarket retail . Structuring based layout to provide convenience for consumers when shopping . Other than that penempaat good layout will give impact and improve competitiveness particularly Hypermarket. The advice given is a clear indication of the existence of the placement of items , so it does not confuse consumers when shopping.