Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Promising Ethic Issues And Competitive Advantage Of Higher Education

This paper is the first to explore the promising ethic issues and competitive advantage of the Polytechnic as a higher education. Promising ethic issues based on research in service marketing triangle context in the Polytechnic can be met if performance improves product attributes and implements promotion mix as well. Promises ethics of the Polytechnic can be achieved optimally and be given the implications for competitive advantage of the Polytechnic. The purpose of this study was to analyze and determine the influence of product attributes and promotion mix on promises ethics in service marketing triangle and its implications on competitive advantage of the polytechnic in West Java and Banten, Indonesia. The results in this studies, show that: (1) Product attributes, promotions mix, promises ethics in service marketing triangle context and competitive advantage of the Polytechnic in West Java and Banten are categorized as good; (2) Product attributes and promotion mix influence on promises ethics in service marketing triangle context of the Polytechnic; (3) Product attributes and promotion mix influence on the competitive advantage of the Polytechnic; (4) Promises ethics in service marketing triangle context influence on competitive advantage of the Polytechnic; (5) Product attributes and promotion mix through promises ethics in service marketing triangle context influence on competitive advantage of the Polytechnic. However, based on this study, the arguing issues that institution of higher education can increase their competitive advantage as a result of a stronger are created from a based view of the management strategy. Secondary issue based on data resources that could be used for testing by managers and academicians are identified, and to create a potential advantage for future higher education in regional and global collaboration.