Abstrak 
ASEAN Halal Agro-Industry Product Institutional Competitiveness Mapping
Dwi Purnomo, E.Gumbira Sa’id
Universitas Padjadjaran, Proceeding International Conference On Food Science and Nutrition 2012, The Pacipic Sutera Hotel Kota Kinabalu, Sabah, Malaysia 2012
Bahasa Inggris
Universitas Padjadjaran, Proceeding International Conference On Food Science and Nutrition 2012, The Pacipic Sutera Hotel Kota Kinabalu, Sabah, Malaysia 2012
Agro-industry, asean, Competitiveness, Hala, SWOT-Quantitative Analysis
Indonesian is the largest Muslim population in the world. By establishing Halal-based agro-industry, Indonesia is expected to avoid the status of the largest world’s largest Halal market. Indonesian need to gradualy develop its capabilty as internasionally recognized competitive Halal product producer. Malaysia, Thailand dan Brunai Darussalam as ASEAN member have been globally recognized as the world’s Halal products hub and building their Halal industry as their main platform of agro-industry development to penetrate international market. High level of competition abound from both Muslim and non-muslim nations, including ASEAN members which have been aggressively setting up their industrial estates and marketing their Halal product around the global market. This study observed Halal-based Agro-industry Competitiveness amoung six ASEAN countries. Quantitative SWOT analysis and Multi Criteria Decision Making (MCDM) analysis were used to find out details of intrinsic and extrinsic factors strength in each country. The result showed that Malaysia and Thailand placed as the most advance country among ASEAN countries, while Indonesian placed as number five due to its weakness in some most important intrinsic and extrinsic factors.