Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Understanding The Agribusiness Cluster Development Using System Thinking: A Case Study Of Red Chili In West Java

Agribusiness Cluster Can Be Seen As Geographic Concentration Of Supply Chains Network. The Effort Of Agribusiness Cluster Development Of Red Chili In West Java Raises Some Interesting Questions To Be Discussed: (1) What Component That Will Be The Key Factor Of Agribusiness Cluster Development? And (2) Could The Interaction Of Various Identified Components Stabilize The Price Of Red Chili? This Paper Will Discuss Holistically To Answer The Two Questions Using The System Thinking Approach In Getting The Deep And Clear Understanding Of Various Efforts Those Had Been Done In Cluster Development Of Red Chili In West Java. The Research Was Done In Two Locations And Was Initiated By The Representative Office Of Bank Of Indonesia For West Java And Banten, Garut Regency And Ciamis Regency. Used Data And Information Were Collected By Action Research, Observation, And Interview. Analysis And Discussion Were Done Using The Structure Policy Diagram And Simulation. The Research Results Showed Succeed Of Agribusiness Cluster Development Was Depended On By The Interaction Of Six Components: (1) Market Orientation; (2) Technology Innovation; (3) Geographic Concentration; (4) New Entrepreneur In Agriculture; (5) Financial; And (6) Multistakeholders’ Involvement. The Interaction Among The Six Components Showed That Development Of Agribusiness Cluster In Long Term Was Able To Reduce Price Fluctuation Because It Could Raise The Supply Of Red Chili In Structured And Traditional Market.