Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Pemanfaatan Pelayanan Informasi Pasar Oleh Petani Dan Pedagang Kubis Bunga : Kasus di Kecamatan Lembang, Kabupaten Bandung

Tujuan penelitian ini adalah mengetahui karakteristik informasi yang dibutuhkan petani dan pedagang kubis bunga. Penelitian menggunakan metode survei dengan analisis data secara deskriptif dan uji Augmented Dickey-Fuller (ADF). Hasil penelitian menunjukkan bahwa sumber, isi, media dan frekuensi penyampaian informasi PIP sesuai dengan keinginan petani dan pedagang. Namun informasi harga yang disajikan PIP tidak dimanfaatkan oleh petani dan pedagang. Petani menggunakan informasi harga dari pedagang pengumpul. Pedagang pengumpul memperoleh informasi dari pedagang besar. Pedagang besar memperoleh informasi dari loper (pengecer). Informasi harga PIP cenderung lebih tinggi dari harga faktual yang terjadi di pasar. Faktor-faktor yang mempengaruhi petani dan pedagang tidak menggunakan informasi harga PIP karena (1) kesenjangan harga PIP dengan harga pasar faktual, (2) publikasi melalui papas harga dan surat kabar sudah tidak ada lagi, (3) kurangnya pengetahuan petani dan pedagang tentang PIP.

The aims of the study were: to understand the information characteristics needed by farmers and traders; to find out the factors that cause farmers and traders use or not to use the information; and to verify the quality of information provided by the MIS. A survey research method was used in this study. A descriptive analysis was applied in the study where the data collected was analyzed through tabulation and Augmented Dickey-Fuller (ADF) test. The result of this study indicates that the information needed by farmers and traders of cauliflower have the same characteristic with the information provided by the MIS. Even though that, price information from the MIS was not used by farmers and traders, because they mostly got information from a personal communication, either from other farmers or traders, of cauliflower. For some reasons, those information were considered to be more reliable. Factors that prevent farmers from using the price information provided by the MIS were: due to a previous bad experience when doing a transaction, Cauliflower selling price received by the farmers tend to be lower than price information from MIS; Information media like bulletin board and newspaper were no longer used as a publication media; and lack of farmers knowledge how to use the information.