Abstrak 
Study on Adding Value to Fresh and Processed Produce through Product Certification: The Indonesia Case
Ronnie S. Natawidjaja, Zumi Saidah, Nur Syamsiyah
Universitas Padjadjaran, UNESCAP, CAPSA Working Paper Series; No. 104, ISBN 978-979-9317-73-5.
Bahasa Inggris
Universitas Padjadjaran, UNESCAP, CAPSA Working Paper Series; No. 104, ISBN 978-979-9317-73-5.
Product Certification
Rapid economic growth and urbanization are transforming the retail food sector in the developing countries throughout the world in the last two decades. Restructuring trends in the food retail and the change in consumers’ demand have led to a fast growth of multinational chains of modern retail stores in major cities and growth in domestic retail stores chains that penetrate not only big cities and capitals but also even district level towns. Their presence opens a new market for high quality agro-food product. While many products come from overseas, many can also be supplied locally by farmers or farmers’ cooperatives or associations provided that they meet the quality and supply standards required by the store. These changes present great challenges, even exclusion, for small farms, processing and distribution firms, but also potentially great opportunities. The growth of modern market certainly offers opportunities for farmer and producer associations and other market participants to take advantage of a more consistent demand on high quality fresh and processed produce. However, several studies show that the bulk of local production of fresh produce mostly enters local traditional wholesale markets, and receives small quality rewards. Only a small portion (10-15 per cent) conforms to higher product standards and enters the modern chain (Natawidjaja et al., 2007a).