Abstrak 
Work Ethics Development In Tourism Business
Hilmiana, Wa Ode Zusnita Muizu
Universitas Padjadjaran, Academy of Strategic Management Journal Volume 15, Special Issue 3, 2016
Inggris
Universitas Padjadjaran, Academy of Strategic Management Journal Volume 15, Special Issue 3, 2016
West Java has a lot of sectors of creative industry becoming increasingly popular tourist attractions, such as culinary, art performance, design, and fashion. The tourism’s positive progress is expected to directly bring positive impact to the creative industries; and conversely the advanced creative industries will certainly make West Java become an outstanding tourism destination. In facing the challenges, the main priority of the actors in the tourism sector and creative industries is how to produce business competitiveness through the proper management of human resources (HR) supported by a high work ethics. Work ethics is the spirit to make an achievement which is not only ‘good’, but ‘excellent’. This spirit is sustainable in which people with high work ethics always try to get success. The work ethics is basically derived from the encouragement within the individual himself (inside-out) although people often assume that a work ethics could result from the encouragement coming from outside himself (outside-in). Environmental and organizational support are essential in building a sustainable work ethics. Therefore, it is necessary for a more in-depth study about the work ethics in the tourism industry and its environment by using Pentahelix perspective.