Abstrak 
The Influence of City marketing performance, and Mayor Personal Branding Towards Tourist Revisit Intention: The Case of Bandung
Raden Rifqi Dwisanto, Popy Rufaidah
Universitas Padjadjaran, Artikel Prosiding International Referred Proceedings of the 13th Annual World Congress of the Academy for Global Business Advancement (AGBA) and 2016 AGBA - Indonesia Chapter's Inagural Conference, www.agba.us, Advances in Global Business Research, Vol. 13, No. 1, pp. 2659-2668, ISSN: 1549-9332, Fakultas Ekonomi & Bisnis - Universitas Padjadjaran 2016
Bahasa Inggris
Universitas Padjadjaran, Artikel Prosiding International Referred Proceedings of the 13th Annual World Congress of the Academy for Global Business Advancement (AGBA) and 2016 AGBA - Indonesia Chapter's Inagural Conference, www.agba.us, Advances in Global Business Research, Vol. 13, No. 1, pp. 2659-2668, ISSN: 1549-9332, Fakultas Ekonomi & Bisnis - Universitas Padjadjaran 2016
Bandung, City marketing performance, Tourist
Tourism taking important part of the city. Due to this reason, every city in the world are racing to attract more tourist to come, and revisit intention become the key for succession in this competition. Tourist revisit intention of a city determined by its city marketing performance. And someone who responsible for this activity is obviously the mayor. This study proposed that city marketing and mayor personal branding are influencing tourist revisit intention. The aim of this study is to reveal the casual relationship between city marketing performances, and mayor personal branding, towards tourist revisit invention. Based on the theoretical model, hypotheses were formulated. The primary data were collected from the respondents which consists of 250 visitors. Structural Equation Model were used to test the study hypotheses. The study result reveals that city marketing performance and mayor personal branding are influenced revisit intention. The outcomes of the study have significant managerial implications for city government.