Abstrak 
The Meaning and Value Attachment to Natural Symbols by Farmers in a Rural Setting: An Ethno-Ecology Communication Study of Rural Farmers in Swarna Dwipe Village of Muara Enim Regency in South Sumatera
Yenrizal , Atwar Bajari, Agus Rahmat, Johan Iskandar
Universitas Padjadjaran, International Journal of Applied Engineering Research ISSN 0973-4562 Volume 10, Number 16 (2015) pp 36721-36726 Research India Publications. https://www.ripublication.com
Bahasa Inggris
Universitas Padjadjaran, International Journal of Applied Engineering Research ISSN 0973-4562 Volume 10, Number 16 (2015) pp 36721-36726 Research India Publications. https://www.ripublication.com
and farmers, meaning and value, rural, soft technology, symbols
A study on the rural farming society began as a field work study, which aimed to study meaning and values attached to symbols by the rural farming groups. History has revealed that in the beginning, farming groups were a component of society that worked using traditional mechanisms, worked at various fields (were nomads-moving from place to place), were dependent on the rhythm of nature, and did not use any technology. However, with time, technology has been introduced hence leading to meaning and value attached to the local symbols, something reflecting the use of local technology and soft symbols or technology for communication. This study intended to examine the ethno-ecological communication of the rural farmers in order to establish such rural symbols and their meaning and values to the local communities of Swarna Dwipe village.