Abstrak 
Intercultural Communication Between Traders and Buyers in Perbaungan Market
Rita Destiwati, Junardi Harahap
Universitas Padjadjaran, Published by Atlantis Press, Advances in Social Science, Education and Humanities Research, volume 84 International Conference on Ethics in Governance (ICONEG 2016), This is an open access article under the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).
Bahasa Inggris
Universitas Padjadjaran, Published by Atlantis Press, Advances in Social Science, Education and Humanities Research, volume 84 International Conference on Ethics in Governance (ICONEG 2016), This is an open access article under the CC BY-NC license (https://creativecommons.org/licenses/by-nc/4.0/).
Anthropology And Buyers., Communication, Intercultural, Merchants, Sociology
Human beings are in constant communication, and always do a lot of activities that has everything to do with communication. In thecommunication process, humans are always in touch with others who have different characters from one to another as well asdiverse cultures. And in communicating, people are constantly in touch with other people that mean the ones who come into contact with other people. The problem in this research is how intercultural communication occurs between vendors and buyers. The method used in this study is a qualitative method of interviews and observations. The results showed that the communication that occurs is related to the communication culture of their culture and the cultures they have is communication culture among market traders that becomes sub culture. Sub culture here can be interpreted as parts of a number of terms in the trade. The terms of the cultureare later developed to expedite the trade and aimed to achieve the goal of gaining profit in the trade.