Pustaka Ilmiah Universitas Padjadjaran

Abstrak

Determining Core Business for Aquaculture in Indramayu District – West Java

This research aims to identify problems and indicators as the foreground for arranging development pattern for aquaculture business, to recommend direction and target for regional government’s policies in anticipating the development of aquaculture business as a potential that needs integrated management, and also to recommend possible core business to be expanded. Data are collected from general condition in the location, spatial utilization pattern (land/waters), human population, intraregional and interregional movement of goods and services, identification of aquacultural core business potentials, market identification and analysis, intraregional and interregional local market, investment opportunities, sociocultural condition including institutional, business pattern, consumption, income per capita, transportation system, number and distribution of facilities and infrastructures, as well as internal aquacultural facilities. The methods used for data collecting include surveys and interviews related to the core business planning for aquaculture in Indramayu. The data are then analyzed using Space Factor application intended to map business optimalization by identifying the condition, position, or problems in business (strengths, weaknesses, opportunities, threats) to formulate the next strategies. SWOT Analysis is used as the tool and results in catfish farming places in IFAS point (3.01) and EFAS (3.03) while vannamei shrimp farming places in IFAS (3.43) and EFAS (2.80) indicating that those farmings may be potentials in overcoming weaknesses and obstacles in the future. Core business strategy planning is composed using matrix space. Though vulnerable to various threats, aquaculture businesses still have strengths in internal scope. The suggested strategy for this is to use strength in using long-term opportunities by implementing diversification (for products or markets). Vannamei shrimp farming falls into this category. It is also suggested for the business to minimize company’s internal problems in order to seize better marketing opportunities. Catfish farming falls into this category.