Abstrak 
Design Thinking Approach in Agroindustrial-Based Social Enterprise Development
Dwi Purnomo, Diana Sari, Anas Bunyamin, Wahyu Gunawan, Santi Susanti
Universitas Padjadjaran, Pertanika Journal of Social Sciences & Humanities Vol. 26 (T) Mar. 2018, ISSN: 0128-7702, Universiti Putra Malaysia Press, Journal homepage: https://www.pertanika.upm.edu.my/
Bahasa Inggris
Universitas Padjadjaran, Pertanika Journal of Social Sciences & Humanities Vol. 26 (T) Mar. 2018, ISSN: 0128-7702, Universiti Putra Malaysia Press, Journal homepage: https://www.pertanika.upm.edu.my/
Agro-industry, design thinking, Empowerment, social business, social enterprise
Relating agro-industry, business development and community empowerment has been a major challenge in fostering the impact on local people’s wealth. Various obstacles are caused since some of theoretical methodologies are difficult to apply in the real conditions. Social business-based empowerment in this article will discuss the Agro-industrial-based social business development in areas in West-Java Indonesia using Design Thinking approach. This methodology allows various hidden patterns to be identified. This action research was carried out in two years and produced a new way to obtain a human centered design mechanism in empowering people. This increased awareness among stakeholders and contributed greater sustainability in communities.