Arsip purchase intention

Pengaruh Celebrity Endorsement terhadap Purchase Intention Produk Adidas Sleek

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan celebrity endorsement ...

Analysis of Factors Affecting Purchase Intention of Traditional Retailers in Bandung

In these modern days, traditional retails have not gained enough ...

How Sensitive are Indonesian Customers to Sexual Appeal Advertising? (A Study of the Axe TV Commercial, “Heaven on Earth”)

Previous studies have shown somewhat of a contradiction in the ...